What is Micro Marketing?

What is Micro Marketing?

So, you wanna lean about micro marketing? Awesome! But first, a disclaimer. I’m a BIG, BIG fan of paid customer acquisition. Simple offers to bring in new people at break-even. Nailing a zero-risk, front-end offer is the key to the ultimate 7-figure, 1-person business. This is where you should focus around 80% of your time….

Should You Create Facebook Groups For Your Membership Site?

Should You Create Facebook Groups For Your Membership Site?

There’s a common myth in order to have a thriving membership site, you must have a community, like with private Facebook Groups. There are lots of ways to build a community within a membership site and dozens of resources you can use, like… • Facebook Groups • Skool • Circle But the truth isn’t so clear-cut….

CD-of-the-Month? Seriously?

CD-of-the-Month? Seriously?

CD-of-the-month? Oh yeah, we’re going there! I recently posted about 17 different continuity income streams because most marketers think the only way to create recurring revenue is with a big, bulky “membership site” (complete with a private Facebook group). Membership sites (when done the right way) are great. However, there’s SO MUCH opportunity both online AND offline. “Offline,…

Simplify Your Message with ONE Infographic

Simplify Your Message with ONE Infographic

One of your jobs as a creator, expert, marketer, entrepreneur, advisor and all-around good human is to SIMPLIFY complex topics for your tribe. Sometimes we want to show off for our “colleagues” by using a heavy dose of jargon. For example a fitness pro would say “rectus abdominis” instead of just “abs”. Unless you’re selling…