About eight years ago I recorded an infomercial.
Yup, a full-blown 30-minute informercial to sell my book. On the backend was going to be my newsletter (which was just $20/month).
But AFTER I spent over $60K of my own money for the one-day shoot, the producer told me the ONLY way I could make money with it was to have an outsourced "boiler room" company sell big ticket coaching.
I'm talkin' $25-100K for coaching.
During my first (and only!) conversation with that coaching company, I asked WHO are the coaches?
Their response? "They're recent college grads".
"How are they supposed to coach business owners if they have no clue what it's really like to run a business?", I naively asked.
"Well.. it's mostly just accountability", they said.
"Ok, but then you can't position and sell it as a premium coaching program", I said.
Well.. it was clear we weren't on the same page and the conversation soon ended.
I walked away from the infomercial. Walked away from my $60K.. a little lighter in my pocketbook but with my integrity still in tact.
At the end of the day, all you really have is your integrity.
And, quite often, the RIGHT decision is the the tough decision. Although.. even a tough decision really isn't that tough at all.