So, you wanna lean about micro marketing?
Awesome! But first, a disclaimer.
I’m a BIG, BIG fan of paid customer acquisition. Simple offers to bring in new people at break-even.
Nailing a zero-risk, front-end offer is the key to the ultimate 7-figure, 1-person business.
This is where you should focus around 80% of your time.
But what about the other 20%?
Since I recently sold REWIND (my nutrition company) a couple of weeks ago, I’m now focusing on a simple micro-marketing campaign for my Ryan Lee brand.
Short videos and tactical social micro-distribution.
The key is packing as much power into the least amount of time.
Let these short videos do most of your heavy lifting.
Remember, this is your 20% NOT your 80% effort. Spend no more than 20 minutes on this stuff and the rest of your time? Let’s create a no-brainer offer.
It’s icing on the cake. Sprinkles on your ice cream. Mustard on your hot dog (never ketchup!).
As I’m playing with micro-marketing…. you, my fellow marketing nerd, have a ring-side seat to the fun.
I’m going to start experimenting with videos, topics, descriptions and micro distribution.
This micro marketing stuff should be fun. Light. Non-stressful.
Now get out there and play, will ya?