What’s the right niche market?

If you are a coach speaker, author, expert or entrepreneur – if you want long-term success, you must serve a tribe that lights you up!

But how do you know if you’re serving the right people? Take the “lunch” test.

You’re hosting an event with 500 people. YOUR tribe. YOUR niche market. It’s lunch time and you have a choice..

Do you sit with them and break bread? Do you look forward to hanging with them?


Do you run off the stage to the comfy confines of the green room because you can’t wait to get away from them?

If you choose to serve peeps who you’d rather have lunch with – you’re heading in the right direction.

When times get tough, working with people you WANT to be with is everything. And it’ll give you a boost of needed resilience.