If you want to sell "information" online, you get bombarded with mixed messages. And lots of half-truths.
Half-Truth #1: Sell Low-Ticket $17 Ebooks
The Truth: Yes, you can sell these to a warm list. BUT, they're almost impossible to "scale".
Because if you want to sell lots of these low-ticket products, you need to do paid traffic (aka "Facebook ads"). And even with some up-sells, you'll likely lose a lot of money on each sale.
The reason you see some of these being advertised is because the marketer has a very expensive, sophisticated "backend" process (usually with $10K coaching sold via phone).
Half-Truth #2: Sell Big-Ticket $2K Courses
The Truth: People do buy these courses, BUT, they're overall sales and conversions have plummeted due to more competition in every market.
Plus, most people don't want to go through "bulky" courses.
And what's worse?
They can be a nightmare to create.
Because they feel so daunting, we go into "perfectionism" mode. We procrastinate. We re-record. We create powerpoint slides.
And, when (or if) we finally finish - we soon realize for a bigger ticket sale, you need a really strong conversion funnel (follow-up sequence, professional copywriting, webinar, etc.).
It's. A. Lot. Of. Work.